My Giclee Printing Blog

Giclee Prints to Expand your Business

If you are in the fine art business then very low volumes of business at some point have likely frustrated you. This is especially true if you specialize in high-end works of art by fairly famous artists. If this is the type of art you sell then you likely get a great amount of foot traffic from people who are very interested in art but you may have a very low conversion rate from visitors to actual customers. This is because of the price tag of such works of art. Such expensive works of art are out of the reach for most people as they can cost several thousand dollars and up. You will want to maintain the quality of your shop and so bringing in lower quality art is not an option. You can however increase your volumes by selling giclee prints. Giclee prints are a very high quality reproduction of an original artwork from a digital image. Using canvas printing process, these can be the popular photos canvas product or a photo on canvas.  Using a printer such as the Epson 11880 or the Epson 9900 you can get terrific reproductions that sell at a much lower price point as compared to the original works. This option can turn many of the people who stop by and are only able to browse into actual customers.  To achieve the highest quality fine art reproduction, the best canvas to use is by a manufacturer called Breathing Color who makes the Lyve Canvas and Chromata White Canvas.

Giclee Prints Help with Revenue

If you are an artist it can be very difficult to scale your business. The number of works of art you can turn out individually are limited by the number of paintings you can paint times the revenue you can earn per painting. For high quality pieces you are rather limited in terms of the number of paintings you are able to do and so you may have to make a tradeoff between volume and quality. This is an incredibly difficult approach to take as an artist because as an artist you take incredible pride in your work. As such you are most likely to want to go with the high quality approach so that you have works you can be proud of. This approach can make it difficult to earn enough to make a living though. You may have shied away from having reproductions made for fear of quality. With giclee prints you no longer need to worry about such degradation in quality for your prints. Giclee prints are high quality reproductions that can even emulate the texture of your original work by using high quality digital representations and printers to reproduce your work in all of its glory. This technology allows you to produce high quality works you can be proud of but also gives you the high volume distribution you need to make a living.